Weather Notebook
Bryan Yeaton

Subaru of America

Subaru of America, headquartered in Cherry Hill, New Jersey, is best known for its line of All Wheel Drive vehicles, such as the Impreza, the Outback, and the Forester. But beyond "The Beauty of All Wheel Drive," Subaru of America is also a very active partner with many non-profit organizations which focus on the outdoors, on the sciences, on education, and on public service.

The Weather Mobile on the Mount Washington Auto Road in May.
In addition to its support to the Mount Washington Observatory for The Weather Notebook, Subaru of America also provides assistance to the Observatory through:
  • Its support of the Observatory's Educational Outreach Programs to schools and other venues;
  • Its sponsorship of Observatory events such as the annual "Seek the Peak" hike-a-thon;
  • The loan of Subaru all wheel drive vehicles that Observatory staff drive on the steep, winding road to the top of Mount Washington as well as to classrooms and public programs throughout the Northeast and farther afield; and,
  • The Subaru "VIP Partner Program", which provides substantial discounts for Observatory members on the purchase of new Subaru vehicles.
The Observatory is only one of many organizations assisted by Subaru of America; others include the American Meteorological Society, the Geological Society of America, Leave No Trace, the National Ski Patrol, the American Canoe Association, the International Mountain Bicycling Association, the Carnegie Science Center, the Franklin Institute Science Museum and the National Association for Women's Health.

Subaru of America understands that its traditional constituency includes scientists, educators, and outdoorspeople. To show its deep-seated commitment to such individuals and their interests, Subaru of America gives generous and tangible support to organizations related to these areas of activity. Subaru of America's partnership with the Observatory goes back to 1992; underwriting of The Weather Notebook began in 1995.

For more information about Subaru of America, visit

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